Why Online Orders Are Critical
The pandemic fundamentally changed the relationship between consumers and restaurants. Today, over 60% of customers prefer to order online before visiting a restaurant or for delivery.
1. Build Your Own Online Ordering System
Instead of relying exclusively on platforms like Uber Eats and DoorDash (which charge 15-30% commission), invest in your own ordering system on your website.
Advantages:
- Zero commissions on every order
- Full control over the customer experience
- Data ownership — you know your customers
2. Optimize Your Digital Menu
A well-designed digital menu can increase the average order by 25%. Use:
- High-quality photography for every dish
- Smart categories that facilitate navigation
- Recommended dishes (upselling)
3. Implement Local SEO
Make sure you appear in the top positions when someone searches "restaurant near me". Key steps:
- Update your Google My Business profile
- Ask for reviews from satisfied customers
- Use local keywords on your website
4. Use Social Media Strategically
Instagram and Facebook are valuable tools for restaurants:
- Post attractive food photos
- Create stories with offers
- Use Instagram Shopping if available
5. Email Marketing & Loyalty Programs
Keep your customers engaged:
- Newsletter with weekly specials
- Loyalty program with points or discounts
- Birthday offers — personal touch
Conclusion
Increasing online orders doesn't require a massive budget. It requires strategy, consistency, and the right tools. Nifty O.E. can help you at every step.